Companies on your iPhone
Apple indicates that you become more trusted by putting your information in Business Connect and that is certainly true if it is your company, but the question is how easily someone can pretend to be your company. Apple itself does something to ensure that companies verify that it is really them. This is done in three different ways: submitting documents such as a business license, adding a TXT record to your website’s DNS or selecting the app that belongs to your company and is in the App Store.
Anyway, leaving aside the bad guys: it is much nicer if a company does use it. When you make payments with the Wallet, when you talk to Siri, when you navigate on Maps, it is of course great if your company’s logo appears there. If you are looking for the HEMA head office, it is much more recognizable than without that logo. It is not without reason that YouTube is full of logo guessing games: it is such a huge recognisability factor.
Apple is not entirely unique in that it now offers this for companies: Gmail has also been increasingly using verification badges and logos in recent times. Every step to make phishing less likely to happen is one, and this may be an indirect step, but it still offers a little extra certainty that someone is who he is, and that is not always easy to recognize in this AI world .